When you use fact.ch, we automatically collect metadata about your website visit. This includes, for example, your browser, your terminal device type (e.g. smartphone or tablet), how you came to fact.ch (campaign and referral information), how long your visit lasted or your IP address. We also record what content you access on fact.ch and how you interact with the website and our applications on our website (digital offers). We do this in order to improve our website and our offers and to better tailor your experience on fact.ch to you. To store and analyse the data we collect, we use third-party tools such as Webtrends.
Furthermore, we integrate technologies from external providers into our digital offers, to whom we transmit data about your activities on fact.ch and our digital offers as part of our business relationship. These can be, for example, technologies from advertising service providers such as Google (Google AdWords and Remarketing). Here we ensure that only anonymised data is transmitted. Cookies are generally also used to store this data, although this is the responsibility of the external service provider.
Google states that it does not link your IP address with other data. In addition, Google keeps under
Google provides you with further information on data protection law, e.g. on the possibilities of preventing the use of data.
In addition, Google offers the following
If you want to prevent Google Analytics from collecting personal data from you, you can also stop it: [google_analytics_optout]Please click here.[/google_analytics_optout].