When you use fact.ch, we automatically collect metadata about your website visit. This includes, for example, your browser, your terminal device type (e.g. smartphone or tablet), how you came to fact.ch (campaign and referral information), how long your visit lasted or your IP address. We also record what content you access on fact.ch and how you interact with the website and our applications on our website (digital offers). We do this in order to improve our website and our offers and to better tailor your experience on fact.ch to you. To store and analyse the data we collect, we use third-party tools such as Webtrends.
We use cookies to provide our digital offers. These are small text files that are stored in your browser or on your device and are transmitted back to us each time you access fact.ch or our other digital offers. They contain, for example, an anonymous user ID so that we can recognise you on your next visit. This is the only way we can continuously improve our digital offerings and provide you with time-saving and convenient functions such as personalising our content, etc. In doing so, we make sure that we only store as much information as necessary. If you do not agree to this, you can configure your browser so that it does not accept cookies from fact.ch. As a rule, you will still be able to use our digital offers, but some functions may not be available to you or only to a limited extent.
Furthermore, we integrate technologies from external providers into our digital offers, to whom we transmit data about your activities on fact.ch and our digital offers as part of our business relationship. These can be, for example, technologies from advertising service providers such as Google (Google AdWords and Remarketing). Here we ensure that only anonymised data is transmitted. Cookies are generally also used to store this data, although this is the responsibility of the external service provider.
Google states that it does not link your IP address with other data. In addition, Google keeps under
https://www.google.com/intl/de/policies/privacy/partners
Google provides you with further information on data protection law, e.g. on the possibilities of preventing the use of data.
In addition, Google offers the following
https://tools.google.com/dlpage/gaoptout?hl=de
a so-called deactivation add-on together with further information on this. This add-on can be installed with the most common internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on informs the JavaScript (ga.js) of Google Analytics that information about your visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. If and which other web analytics services are used by us, you will of course also find out in this privacy policy.
If you want to prevent Google Analytics from collecting personal data from you, you can also stop it: [google_analytics_optout]Please click here.[/google_analytics_optout].